Launching a direct-to-consumer (D2C) brand in a new market is a complex undertaking. It requires a deep understanding of local consumer preferences, a tailored go-to-market strategy, and the operational capabilities to deliver a seamless customer experience.

Recently, Cards Consulting partnered with a leading U.S.-based D2C company to help them launch their brand in Europe. The company had a strong track record of success in their home market but recognized that entering Europe would require adapting their approach.

Over the course of the engagement, our team worked closely with the client to:

1. Conduct in-depth market research: We analyzed consumer trends, competitive dynamics, and regulatory requirements in key European markets to identify the most attractive opportunities and potential barriers to entry.

2. Develop a tailored go-to-market strategy: Based on our market insights, we helped the client tailor their value proposition, pricing strategy, and marketing approach for European consumers. We also advised on the optimal mix of online and offline channels.

3. Build local operational capabilities: We helped the client establish a European supply chain and customer service operation, navigating the complexities of cross-border logistics and local regulations.

4. Launch and iterate: We supported the client through the launch phase, closely monitoring performance and making real-time adjustments to the go-to-market approach based on market feedback.

The result was a successful entry into the European market, with strong initial sales and positive customer feedback. The client is now well-positioned to scale their European presence.

Key lessons from this engagement include:

• The importance of in-depth local market knowledge
• The need to adapt the value proposition and go-to-market approach for local consumers
• The complexity of building local operational capabilities
• The value of a test-and-learn approach to launching in a new market

At Cards Consulting, we have deep experience helping companies navigate the complexities of international market entry. Contact us to learn how we can help you bring your brand to new global markets.